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Internet Marketing and Advertising Ideas

Website owners wanting good ideas for marketing and advertising are always seeking new and ingenious advertising and marketing methods. Of course, all business website owners want their ideas and efforts to bring in more internet traffic and increased revenue.

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Marketing and Sales Online

Online Marketing and Sales courses can resolve issues for students who need to work while earning a degree that will improve opportunities for success and advancement while on the job. And specializations in Marketing and Sales help improve a company's bottom line, triggering astute companies to encourage employees to further their education in Marketing and Sales degree programs by offering to assist with tuition reimbursement.

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Shopping Cart Options

Shopping cart is necessary option in controlling and increasing traffic to your site. To sell a product or service shopping cart is one of most important options for e-commerce holders. In simple shopping cart refers the presence of any system by which payment on website could be completed. There are different types of shopping cart options cart options which vary in cost of implementation apart from the image they convey.

The first option you could go with is, do not have shopping cart at all for your business. This is the cheapest option you possibly have as you do not have to spend for implementing the shopping cart. It means you don't want any online payment; instead you opt for payment mode where the customer could print out the payment form on your site. The customer can then sent you filled form with his credit card number/check in mail or fax it. It is also possible to place orders over phone. This might seem unprofessional but cost nothing to implement and in some places work well.

Another option for payment is via pay pal. In this option when a customer buy your product or services then he will have to pay through the pay button. This software allows your customer to pay through credit cards or with their pay pal account. By clicking the pay button they will reach into the desirable option. For customers already having a pay pal account this one will be very helpful.

This option is also very much affordable for your company. However it depends how much product do your company have and also on complexity of shipping calculations. It too does not looking like a professional one as customers has to leave the site for payment but do wonders sometime. Apart from the above two, you could go for a third party for payment. This is almost similar to using pay pal.

The only difference is the customers do not have to pay on pay pal instead he will go to a third party website. The reason behind using a third party is the involvement of security. The third party will provide a secure and encrypted payment for the customer. They will help in credit card processing. The third party website has your logo and other features on it to look just like your website.

As a result customer does not realize that they are paying in another site. Though it looks like professional but costs more to implement than pay pal. Finally you may implement a payment system on your own site for payment. In this way you are ensured of a secured credit card acceptance. There is no need for the customer to leave your site.

But you have to pay more for implementing this as it is the most professional looking option available. This may cost you around a thousand dollar depending on the features you want.

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